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The Power of Why

Breaking Out in a Competitive Marketplace

by Richard Weylman

  • “The Power of Why is great reading and can be of use to all of those looking to come out on top.”

    CHRISTOPHER FORBES
    Vice Chairman, Forbes Media

  • “The Power of Why is great reading and can be of use to all of those looking to come out on top.”

    Milton Pedraza
    CEO of Luxury Institute

  • “The Power of Why is great reading and can be of use to all of those looking to come out on top.”

    Donald J. Trump
    Chairman and President, Trump Organization

    Learn More About the Book...Read what others are saying...
    C. Richard Weylman
    Watch Richard talk about capturing the loyalty of today's customer.
     

    What People Are Saying

    “The Power of Why is great reading and can be of use to all of those looking to come out on top.”

    Donald J. Trump
    Chairman and President of the Trump Organization

    “The Power of Why takes you on a wonderful journey of discovery that leads to elevating your customer’s experiences while elevating your own business performance too.”

    Milton Pedraza
    CEO of Luxury Institute

    “Your customer holds the power to your professional success. Learn how to meet their needs with value to boost your business to amazing heights.”

    Dr. Nido Qubein
    President, High Point University
    Chairman, Great Harvest Bread Co.

    “This book is a game changer! Richard has cracked the code for business growth today. His new marketing approach of a Unique Value Promise coupled with the new sales conversation Advantage Based Selling are the insight and tools you need to elevate business performance.”

    Jeffrey Fox
    Best selling author of How To Be A Rainmaker, How to
    Be A Fierce Competitor, and The Transformative CEO.

    “Richard’s book is a must-read for anyone engaged in sales.”

    Richard S. Bernstein
    CEO Richard S. Bernstein & Assoc. Inc., Insurance advisors to high net worth business leaders, families and charitable organizations

    About the Book

    What The Power of Why includes and means for you:

    • Why a UVP (Unique Value Promise) is the new key to getting consumer inquiries
    • Actual steps and examples to discover the functional and emotional Why reasons behind consumer preferences
    • The specific new Rules of Engagement that leads to customer responsiveness

    Most importantly, The Power of Why will change how you and your company think and position your business. It will reshape the way you promote your products and services, and successfully sell them to the consumer in today’s marketplace.


    About the Author

    Richard Weylman is chairman and managing director, of Weylman Consulting Group, whose sole focus is to help their clients elevate business performance in today’s marketplace. He is also a bestselling author, media expert and frequent conference speaker.

    His writings &video clips are often featured on WSJ online, FORBES, Fund fire, Gama News Journal and he is frequently interviewed for commentary and context by many correspondents including those with Thompson Reuters, WSJ, and other media outlets.

    Richard draws from his lifetime of experience to help others understand today’s marketplace and overcome obstacles that restrict growth and profitability. He is the founder of The Weylman Center For Excellence In Practice Management™, an online University for professionals and staff to elevate their business performance.

    Richard also serves as a member of the United States Luxury Board, whose primary mission is to help organizations better understand the affluent consumer.

    On a personal level, Richard has been recognized for his philanthropic work by several organizations, including a nomination for the prestigious Horatio Alger Award.