Last year, we identified the Great Reevaluation. People were asking themselves: “Am I with the right provider, the right professional, even in the right location?” And billions of dollars of business moved as a result.
In 2025, our research points out the way to capture (and keep) business.
Your ability to open and develop relationships with people is, and will continue to be, the key driver of growth. Not products, not programs, not sales skill platitudes—relationships.
People want a sense of connection, a sense of belonging, and a sense of importance with those with whom they do business. Yet, making powerful connections with a prospective client or an existing one, so they engage and stay with you, is increasingly difficult.
It requires a shift in thinking about and treating each prospect and client/customer as a person, not just a transaction or sale.
So, what are you doing to connect more deeply and relate to your prospects and clients? Are you targeting and connecting with others like them based on where they network with others according to what they do for a living, or recreation or their special interest?
87% of people belong to some network, and 71% of them are seeking to connect with a provider in their network.
As my dear friend Patricia Fripp, a fellow Hall of Fame Speaker, said so well: “Technology does not run an enterprise; relationships do.”
Want actionable tactics? Check out my latest book, 100 Proven Ways to Acquire and Keep Clients for Life (#1 on Amazon in three categories and included in Shep Hyken’s 2024 Forbes Top 10 list).