I constantly get emails, particularly from salespeople, who send a message and then, 2–3 days later, send another informing me that they are ‘bumping this to the top of your inbox.
Please stop!
One of the worst phrases in marketing and the delivery of value is “bumping it to the top of your inbox.” It’s almost as bad as “I am following up.”
No added value, no additional steps to take, no additional info.
Nope, just trying to set the recipient’s priorities around you.
Instead of sending valueless email communications to move people ahead, give them a reason to reply. Say…
“I have been thinking about what you want to accomplish and have identified two or three other options to help you achieve them.”
Or “I discovered two easy steps I can take on your behalf to help you get this done.”
Or “We are having a special dinner event (or golf game, tennis game, etc.) and I would be delighted to have you join us.”
Or “I would like to discuss our offer further, as I believe you will enjoy hearing how what you are considering has helped others like you.”
No matter what phraseology you use, just be sure it provides forward momentum to open and expand the relationship, as that approach can ultimately result in a sale.
Stop “bumping” and trying to reset people’s priorities. Give people value and they will make you a priority!