Financially successful people today are hungry for experiences that are memorable, unique, un-Instagrammable, and unmistakably personal.
In our work coaching business owners, leaders, marketing directors, and advisors, we’ve found that the most effective way to reach new prospects is to have a series of events already on the calendar—events that are personalized, high-touch, and high-memory. Each should include a limited number of attendees—some of whom are clients—and be designed to gloriously open doors to new relationships.
The result? Relationships that elevate revenue and create lifetime value—not just transactional value.
Here are just a few to feed your creativity for 2026—so that every time you meet a prospect, you have an event to invite them to, one based on their interests.
- 6–8 for dinner every quarter at an excellent restaurant in a private room – all fun, no finance.
- Pickleball coaching session at the club.
- Sporting clays or skeet shooting for 10–12 on a range.
- Mahjong coaching session at the club.
- Poker classes with a pro for three tables of five.
- Putting class for 10–12 with the golf pro on Mondays when the course is closed.
- A sommelier class for 10–12 on how to select wine in a social setting.
- College football season kickoff party for 20.
- Tailgate parties at home for away games for 6–8.
- Dine-around for 10–12 in three different restaurants.
These events, along with dozens of other types, have brought in tens of millions in new business for our coaching clients.
What’s on your calendar for 2026 to ensure you can always open new relationships with memorable experiences?
Remember, happiness and loyalty are derived from the experience they have—more than from the thing(s) they bought!
Want to open new relationships?
Reach out to me, and let’s talk. I’m here for you.