Performance Tips

Personal communication is absolutely critical. We have talked with several advisors with the mindset that “my clients are fine, only a few have called me, and besides I have emailed them.”

The coronavirus has given you a great opportunity during this time of “social distancing” to bring fun, comfort and mental ease to your clients and to prospects as well.

Using Skype which is easy for nearly everyone to use, set up and announce the virtual events listed below.

Being “different” is not enough to stand out in the marketplace. Today’s buyer engages based upon the distinctive value they perceive you offer.

Good service is no longer good enough. In a demand economy, people want an elevated experience and it is a key part of how customers and prospects assess and determine value.

This presentation, for sales and marketing professionals and leaders, speaks to the empirical research that 87% of individuals belong to some organization that supports what they do for a living

, recreation or their special interest.

Leading today’s multi-generational workforce – while increasing productivity, profitability and improving the customer experience – are just a few of the issues facing every leader.

Be sure and sit on the hole–not just sponsor it. Couple ideas:

Today much is said about the need and use of social media to drive business performance.  There is no question it has its place.

I have done many presentations and written a great deal over the past several years (including The Power of Why – Breaking Out in a Competitive Marketplace) about the shift in power from the seller to the buyer. I have received feedback from hundreds of people about the sea change this understanding has brought to their marketing and sales presentations.

Customers have changed how they decide with whom to do business. They are eagerly seeking out businesses of conviction and purpose. Customers want a business that believes so strongly in what it can provide that it’s willing to make a clear, buyer-centric promise of outcome — up front, unconditional, and unqualified.