We have all been to events where we have met people with whom we would like to do business. The challenge is how to approach the topic without seeming like the guy or gal who is there with the apparent sole purpose of passing out business cards.
With the holiday season a month away (although some would argue it starts on Halloween, given some of the wild costumes), it is critical that you know this verbiage, commonly referred to as Transition Language.
“(Name), now that we have spent time together personally (playing golf, enjoying a holiday event, attending the school play with our kids, etc.), I would like the privilege of introducing myself to you professionally.
So, let’s have breakfast or lunch one day next week and, after we have a conversation about how you (started your business, decided to go to law school, or chose your career), and I tell you a bit about how I made my career choice, we can decide if we ever need to bring it up again. Would Tuesday or Thursday be best?”
By focusing on friend-raising versus fundraising, you lay the foundation for a relationship that can create brand champions and lifetime value (LTV) for your business.