Being “different” is not enough to stand out in the marketplace. Today’s buyer engages based upon the distinctive value they perceive you offer.
Based on his current CEO Read’s bestseller, The Power of Why – Breaking Out in a Competitive Marketplace, Richard demonstrates how prospects define value. Most importantly, he provides innovative strategies and proven tactics to communicate your value to gain the competitive edge. Every sales, marketing professional and business leader will understand the value they bring to the marketplace and be able to communicate the unique advantages their products or services deliver from the buyer’s perspective.
Specifically, this keynote presentation addresses:
- How do you currently answer the question, WHY should I do business with YOU?
- The importance of having the right answer so that you can tell “Your Story.”
- How to position yourself and your practice so qualified people see the value and want to engage.
- Closing the value gap so your recommendations resonate as the solution they seek.
- Communicating the emotional value of your offerings so pricing pressures are significantly reduced.