Now that summer is over, clubs, associations, charity events, and meetings are back in full swing. Recent WCG research shows that 87% of affluent people belong to an organization that supports their interests. These organizations can range from social and recreational clubs to charitable societies, professional organizations, cultural groups, and many others.
The good news is that when you know which organizations your best clients belong to, you can choose where to become involved. Why is this important? 71% of research respondents said they prefer to work with someone in their network.
Why? Because it makes them feel confident that you understand them and that your values are congruent with theirs. And as part of their network, you’ll have opportunities to build more relationships, be invited to join their podcasts, partner with them on social activities, participate in events and meetings, and even serve on committees.
Action item: At your next meeting, ask your best clients which organizations or clubs they’re involved in that support their business, recreation, or other special interests.
You will uncover great opportunities to open new and successful relationships.
For more insight, read my latest book, 100 Proven Ways to Acquire and Keep Clients for Life, available on Amazon, Bookpal, and other book retailers.
Feel welcome to forward this to your peers and post this on your LinkedIn profile or blog.