Recently, a CEO client of mine sent me an Instagram clip of Warren Buffett speaking at his Omaha conference about how to create a business of distinction.
Mr. Buffett said, in part:
“I want to delight my customer—not just satisfy my customer—delight my customer!
When I bought my last car a few years ago, I don’t remember how much I paid, but I remember the experience I had.
And you will succeed if you have delighted customers, so don’t settle for satisfied. Have that person walk out the door thinking, ‘I’ve never had a better experience with a human being’.”
Mr. Buffett knows that elevating the customer experience creates deep emotional engagement.
If you want practical ways to create an elevated experience for your clients and prospects, read my latest award-winning book, 100 Proven Ways to Acquire and Keep Clients for Life. (Mr. Buffett has it—you should too.)
Order here and create delighted advocates.