We all say we are aware of the words we use both in conversation and in written form.
And yes, words are powerful and can bring success or deliver failure.
Asking a prospect “does this make sense” subliminally is very condescending and is second only to the longtime favorite “are you with me?”
“Is this helpful?’” is far better.
Also writing to impress or to be clever is a real temptation sometimes. When I was wrestling with the title of my just released book 100 Proven Ways to Acquire and Keep Clients for Life my good friend Eric McDermott said to me, “Richard, clarity beats clever.”
Thank You! Lesson learned, lesson taken.
Each of us can elevate the words we use and speak to people in plain positive language. Positive productive people place a priority on producing pleasant perceptions.
Great case in point. In Port Charlotte Florida a printing company has signs in front of their office that says PARKING FOR MONARCH DIRECT CUSTOMER S ONLY and we all know what the rest of the sign says… except it doesn’t at Monarch. Nope their sign says:
PARKING FOR
MONARCH DIRECT
CUSTOMERS ONLY
ALL OTHERS WILL
SOON BE CUSTOMERS
And their business is booming –
Are you positively messaging into the marketplace “This Is Where You Want To Be”?