No, they are in the absence of a better idea–they earn small dollars by sticking to old ideas. Ever notice that top real estate people and planners never mass mail! To position and promote self effectively:

  1. Target specific groups of people based on the associations/causes they support, what they do for a living, recreational clubs they belong to, or special interest organizations that they may have, such as charity, cultural, etc.
  2. Involved yourself in the ones where you have a passion for the people or process.
  3. Position yourself as a friend of the industry or the charity, etc.