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Research on Top Clients

Question:

How do you research your top clients in order to have a better understanding of who they are?

Answer:

Here are three avenues to pursue:

  1. Google all clients including their spouses and companies.
  2. Scan the websites of all local associations that support your clients’ industries and/or professions.
  3. Create a questionnaire to use each time that you meet with your top clients in order to discover their passions, interests, activities, etc.