No matter how good your product or how strong your promotional offer, if you fail to get that information into the marketplace where potential customers can see it, success will forever elude you. In Marketing Strategies, nine innovative marketers explain how to implement the right marketing strategy the right way to grow your business exponentially. Learn how educational marketing can increase your visibility and credibility. Tap into the advantages of guerrilla marketing over traditional marketing. Increase your success rate in closing deals by zeroing in on the right customers in the right place. Master the art of a value proposition by understanding the science of brand, product and sales messaging—and the difference between the three—when crafting your offer. Access the affluent and wealthy by learning how they think—and what they expect.

$16.95