To be different requires being compared to something or something else. Be distinct and set yourself apart! It positions you immediately to be compared first and then selected.  STOP being  compared or competing on price and fees – start winning with the discovery of your true competitive advantage.  In this 2-part course, Richard teaches you step-by-step how to determine your advantage, set yourself apart and be distinct from all others. This DVD program includes:

• Why it is difficult to articulate your competitive advantage
• Why merchandisers struggle and marketers win in this economy
• Four reasons to never underestimate the power of positioning
• Why and how value is determined by the buyer, not the seller
• How to position yourself as distinct
• How to humanize and personalize all your interactions to demonstrate your unique value
• How to find the right messaging
• Five principles for communication of your distinct competitive advantage
• How to connect with the mind or emotions of the client or prospect
• Why your advantages solve their issues and provide direction and great value
• What motivates individuals to purchase products or pay for advice

$395.00