Books and Workbooks
Richard Weylman’s book The Power Of Why, Breaking Out in A Competitive Marketplace, will give you keen insight into what customers really want in today’s marketplace. Step by step he illustrates how to change the way you position and promote your firm and its products and services, so that your value is clear and your firm is distinct from all others.
No matter how good your product or how strong your promotional offer, if you fail to get that information into the marketplace where potential customers can see it, success will forever elude you. In Marketing Strategy, nine innovative marketers explain how to implement the right marketing strategy the right way to grow your business exponentially.
The Particpant Workbook is a companion for the Accelerate Your Growth In the Affluent Market DVD Curriculum. Each student should have their own personal copy.
The definitive step by step managers/facilitators guide with lesson plans for each learning session for the Accelerating Your Growth in the Affluent Market DVD curriculum.
This is the Personal Workbook which is a companion to the Target Recruiting Quality People to Your Team DVD curriculum. Each student should have their own Personal workbook.
DVDs and CDs
Success today requires fresh thinking, relevant marketing actions, and a step-by-step, tactical approach. To gain access requires both competency and chemistry. Each of the 14 sequential segments in this curriculum teaches step-by-step strategies and tactics to create new business growth and retention in ANY market.
The key to retention is recruiting people who have credible market access and are eager and trained to use it! Unless you build your organization on the right people, you really have nothing that will last. This comprehensive program delivers a clearly defined, step-by-step process that will enable you to recruit the best people and keep them on board!
In today’s complex and challenging marketplace, it is vital that the leadership of local offices and firms focus on creating awareness, value and credibility in their communities. Knowing full well that successful managers focus on developing people, not just managing them, this course is essential to elevate the skill set of managers at all leadership levels.
The answer to client retention is the personalization and humanization of the service process at every level of your organization. Elevating the service experiences clients and prospects have with your office and support staff is vital to creating positive word of mouth and a sustainable business.
Competency is important but creating the right chemistry with people is critical. Building long-term, mutually profitable relationships with the affluent and wealthy requires a full understanding of how they define value, make purchase decisions, and the psychological needs that drive and influence their behaviors.
What happens is less important than what you choose to do about it! Deepen your understanding of what influences your ability to overcome obstacles and discover from Richard a powerful set of tools to help you work through obstacles and move ahead.
There is nothing more powerful to your business than the positive word of mouth by centers of influence. These leaders can be identified easily as they are often the executive directors, presidents, board members, or committee chairs of support organizations.
People are eager to do business with those who support “their” community and give back unselfishly. Getting involved in local charitable, cultural and community organizations has many benefits for your organization including increased credibility, visibility and access to the right clientele.
What you “think” will work, may be exactly the opposite of what clients and prospects know will work! Their guidance and input is simply invaluable! As a result, a client advisory or mentoring board is one of the most important tools you can create to assure you are on track and on target with the right methods, messaging and motivation.
Our ability to succeed is ONLY limited by our vision of success. Complacency leads to mediocrity. This compelling and educational message demonstrates the power of having a clear vision for your business and your life. Richard takes the message to a whole new level by teaching proven steps to achieve specific goals and to make your vision a reality.
The affluent now, more than ever, are seeking to do business with people they know and trust. It is not enough to just be technically competent. Success today requires fresh thinking, relevant marketing actions, and a step-by-step, tactical approach.