What People Are Saying

“The Power of Why is great reading and can be of use to all of those looking to come out on top.”

Donald J. Trump
Chairman and President of the Trump Organization

“The Power of Why takes you on a wonderful journey of discovery that leads to elevating your customer’s experiences while elevating your own business performance too.”

Milton Pedraza
CEO of Luxury Institute

“Your customer holds the power to your professional success. Learn how to meet their needs with value to boost your business to amazing heights.”

Dr. Nido Qubein
President, High Point University
Chairman, Great Harvest Bread Co.

“This book is a game changer! Richard has cracked the code for business growth today. His new marketing approach of a Unique Value Promise coupled with the new sales conversation Advantage Based Selling are the insight and tools you need to elevate business performance.”

Jeffrey Fox
Best selling author of How To Be A Rainmaker, How to
Be A Fierce Competitor, and The Transformative CEO.

“Richard’s book is a must-read for anyone engaged in sales.”

Richard S. Bernstein
CEO Richard S. Bernstein & Assoc. Inc., Insurance advisors to high net worth business leaders, families and charitable organizations