About the Book
What The Power of Why includes and means for you:
- Why a UVP (Unique Value Promise) is the new key to getting consumer inquiries
- Actual steps and examples to discover the functional and emotional Why reasons behind consumer preferences
- The specific new Rules of Engagement that leads to customer responsiveness
Most importantly, The Power of Why will change how you and your company think and position your business. It will reshape the way you promote your products and services, and successfully sell them to the consumer in today’s marketplace.