Tuesday 18 May 2010

It can’t be said enough – our clients need to know we care about them personally before they are able to trust us financially. Consider this acronym from The Little Book of Integrated Marketing:
There’s a new ART to understanding buying emotion:

Acknowledgement:
You know who I am
You know my relationship to the company
I am valuable

Respect:
You respect my decisions and way of interacting
You will take time to listen to me

Trust:
You are trustworthy
You will protect my information
You will do what you say you are going to do

Some things you can do to make your clients view you as distinct:
Be accessible
Respond promptly
Follow-up appropriately
Keep them informed
Make them feel special


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