Turning Satisfied Customers into Loyal Brand Advocates
Today’s so-called satisfied customers have repeatedly shown themselves to be loyalty neutral. Given another option they can and often will do business elsewhere. Delivering an elevated experience is a key building block for moving satisfied customers to real advocacy and long term profitable business growth. For sales professionals, service personnel and leadership, meeting the high expectations consumers now have of an elevated experience in every facet of their interactions can be daunting. In this presentation, Richard delivers a passionate and actionable message on how to effectively elevate the experience and create a business which at its core has truly delighted customers that are loyal advocates.