So, WHY Should I do Business with YOU?
No longer is being “different” enough to stand out in the marketplace. Today’s buyer engages based upon the overarching distinctive value they perceive you offer. Based on his current international (5 languages) and CEO Read’s bestseller, The Power of Why – Breaking Out in a Competitive Marketplace, Richard demonstrates how prospects NOW define value. Most importantly, he provides innovative strategies and proven tactics for every business professional regardless of their role (including marketing, product provider, service and sales professional), can use to effectively reshape their messaging to reduce fee, price and competitive pressures. Every audience member will be equipped to close the understanding and value gap that exists between the prospect and the sales professional. They will be able to communicate from the buyer’s perspective not only what their products or services are, but most importantly the unique advantages they deliver and why prospects should care about it.