Creating a Business of Distinction

Based upon empirical research Richard identifies the 4 key business components that the financially successful indicate sets a business apart so that it is perceived as distinct from all others in the community. Using that research as a backdrop Richard details how attendees can expand their vision for their business and position themselves distinctly in their community so that it is authentically received.  In addition, he gives actionable insight on how to craft a culture of customer centricity and elevate the customer experience so that attendees truly become known as the business or team of choice.