Creating a Business of Distinction

Based upon empirical research, Richard identifies the four key business components that consumers and business buyers say sets a business apart so that it is perceived as distinct from all others in the community. Using that research as a backdrop, Richard details how attendees can expand their vision for their business and position themselves distinctly in their community so that it is authentically received. In addition, he gives actionable insight on how to elevate the customer experience so that attendees truly become known as the business or team of choice.

Specifically, this keynote presentation addresses:

  • The power of vision and its importance in strategic decision making.
  • The need for distinct marketplace positioning and the path to authentic distinction.
  • How to clearly articulate and influence outcomes.
  • Why the experience of the customer drives their loyalty.