Topics
The list of key insights are highly modifiable based on outcomes and issues you want addressed.
(Note: All presentations are available in both keynote and workshop formats.)
The Power of Why
Discover the value customers crave to fuel your profits and crush the competition!
Richard’s soon to be released book of this title.
This presentation will change your thinking and actions on how you position your business. It will reshape the way you promote your products and services and sell them to the consumer in today’s marketplace. Specifically, it will show you how to clarify your unique value and communicate it distinctly! So distinctly, that you will separate your business and its products or services from the competition. The result? More inquiries, more sales and profitable growth!
Key Learning Objectives:
- The Power of a Promise
- Getting to the Heart of What Consumers Crave!
- The Power of Why
- Getting to What Your Consumers Crave
- The Rules of Engagement
- Getting to Your Why
- The Engaged Promise
- Why and How to Get Your Whole Organization “On Promise”
- Curiosity Over Convincing
- Using Your Promise to Pull Buyers In
- The New Why of Selling
- Using Why to Drive Sales
How to Really Grow Your Business in This Market
Success today requires the right strategies and brilliant execution. Richard’s presentation teaches consumer acquisition strategies and results-oriented tactics to create new business growth.
Key Learning Objectives:
- 4 Levers that deliver profitability
- Creating a compelling value promise and brand
- Targeting and acquiring ultra-high net worth households efficiently and effectively
- Delivering an elegant service experience
- Establishing a culture of professional expertise and excellence
- The absolute rule of market focus
- What the people want right now in the current market
- The 3 interconnection dynamics that give you access
- Customer retention strategies that lead to Profitability
Enhancing Your Understanding of Today’s Consumer
Competency is important but having the right perspective with people is critical. Building long-term, mutually profitable relationships with consumers requires a full understanding of how they define value, make purchase decisions, and the psychological needs that drive and influence their behaviors.
Key Learning Objectives:
- The psychological needs that drive behavior and expectations
- How emotions frame perception and ongoing decisions
- How individuals define value and set expectations
- Essential interaction points to develop delighted customers
- Integrating the psychological drivers into marketing and sales
- Practical tactics to retain clients
Traits of Successful Entrepreneurs
Our ability to succeed is ONLY limited by our vision of success. Complacency leads to mediocrity. This compelling and educational message demonstrates the power of having a clear vision for your business and your life. Richard takes the message to a whole new level by teaching proven steps to achieve specific goals and to make your vision a reality.
Key Learning Objectives:
- Evaluating your vision
- Re-aligning your organization on purpose
- Practice self-discipline versus self-indulgence
- Why “trying” is the route to failure
- Value is perceived as equal unless it is explained
- Why selling and marketing features invites competitive comparison
- The importance of leadership versus ownership
- Keys for execution and growth
Wringing More Profit Out of Your Business
Consumers now, more than ever, are seeking to do business with people they know and trust. It is not enough to just be technically competent. Success today requires fresh thinking, relevant marketing actions, and a step-by-step, tactical approach.
Key Learning Objectives:
- The power of market focus
- Develop a process to grow your business from the top
- Upgrade your client service experience
- Resources that typically are underdeveloped and overlooked
- Three critical factors that limit profitability
- Upgrading customer experiences and managing expectations
- Maximizing your return on marketing and service investments
- Utilizing your time as a real currency
- Execute effectively using a 90-day plan
Overcoming Obstacles and Pressing Forward in the New Normal
What happens is less important than what you choose to do about it! Deepen your understanding of what influences your ability to overcome obstacles and discover from Richard a powerful set of tools to help you work past current circumstances and move ahead.
Key Learning Objectives:
- Move yourself to the next level
- How to function in spite of the circumstances
- Choices you make that influence your attitude and outcomes
- Keys to overcoming fear, uncertainty and doubt
- Why the future looks unclear without vision
- Six essentials to keep things in perspective
- Tips to brilliantly execute and overcome obstacles
Recruiting Quality People
Key Learning Objectives:
- Recruiting millennials, gen y’s, x’rs and boomers that fit your organizational structure and culture
- Why warm sources are the best resource to keep your pipeline full
- Positioning the opportunity you offer not just a job to be taken
- Cultivating sources and candidates systematically
- Finding the discipline to make recruiting a priority
Leading Your Team Through Complex Change
Key Learning Objectives:
- Why change is packed with negative emotions
- Behaviors that reflect attitudes about change
- What people want and need from leaders to accept change
- Five keys to successfully navigate change
- Understanding how your vision influences organizational change