Main Platform Speaker
Clear and Compelling Messages to cope with the Threats and New Opportunities every business and sales professional is facing in the 21st century.
International Speaker and Media Commentator
C. Richard Weylman, CSP, CPAE is a best-selling author, frequent media commentator and main platform speaker.
His latest book, “The Power of Why: Breaking Out in a Competitive Marketplace,” published by Amazon Publishing/New Harvest is a 800 CEO Read best-seller.
Richard’s extensive writings &video clips are often featured on WSJ online, FORBES, Fund fire, Gama News Journal and he is frequently interviewed for commentary and context by many correspondents including those assigned with Thompson Reuters, WSJ, and other media outlets.
Clients who have Richard Weylman present, benefit not only from his extensive business experience, but also from his consultations with a wide array of companies with whom he and his research based consulting firm, Weylman Consulting Group engage.
These experiences and ongoing research provide him with a deep understanding of the customer’s perspective and real world knowledge on how to cope with the new threats and new opportunities every business and sales professional is facing in the 21st century.
Clients include DOW, Fidelity, John Deere, Merrill Lynch, Stanley Steemer, GM, Nike, Jafra Cosmetics, Jazzercise, Citation Jets, Worth Magazine, Northwestern Mutual, and a wide variety of top producer groups and national as well as international associations.
Presentation topics currently in high demand and that are fully tailored for your attendees includes:
The Rules of Engagement to Break Out in a Competitive Marketplace, based on his latest best-selling book, “The Power of Why”.
This message keys off of a fundamental change of 21st century business: the shift in power from seller to the customer. It will change your audience’s thinking on WHY customers choose their business and WHY they buy. Whether selling business to business or to the consumer this presentation will help them break out in a competitive marketplace and win more business.
“The Race to the Bottom; Avoiding the Pricing Wars”
In this powerful presentation Richard demonstrates why joining the race to the bottom in pricing reduces value to zero. Regardless of the products and services your audience sells, he illustrates step by step how to present value from the customer’s perspective and articulate clearly the outcome they actually want.
“Elevating the Customer Experience”
The ability to meet the customer’s expectation of an elevated experience is a key cornerstone for creating word of mouth and a business distinct from all others. Richard delivers a passionate and actionable message on how to effectively elevate the customer experience and create a customer base of delighted advocates.
“Understanding Today’s Buyer and the Psychology That Drives Their Decisions”
In this keynote presentation your audience will deepen their understanding of what influences and shapes the decisions of today’s buyer. Richard’s keen insight into the 21st century customer’s mindset will give them the edge they need to generate more business and stronger customer relationships.
Richard’s presentations are tailored specifically for your audience after a discovery conversation with your leadership.