Main Platform Speaker
Seven Current Keynote Presentations that Change Mindsets and Skill Sets
by C. Richard Weylman CSP, CPAE
In each presentation Richard delivers prescriptive strategies, clear examples and actionable tactics that will reshape the thinking and actions of audience members.
As a Hall of Fame inducted Keynote Speaker, Richard’s messages are fully customized to your industry, audience and event. In addition, workshops and detailed follow-up breakouts on these topics are also available for the audience at the conference.
So, WHY Should I do Business with YOU?
No longer is being “different” enough to stand out in the marketplace. Today’s buyer engages based upon the overarching distinctive value they perceive you offer. Based on his current international (5 languages) and CEO Read’s bestseller, The Power of Why – Breaking Out in a Competitive Marketplace, Richard demonstrates how all types of prospects NOW define value. Most importantly, he provides innovative strategies and proven tactics that every business professional regardless of their role, can use to effectively reshape their messaging to reduce fee, price and competitive pressures. Every audience member will be equipped to close the understanding and value gap that exists between the prospect and the company offerings. They will be able to communicate from the buyer’s perspective not only what their products or services are, but most importantly the unique advantages they deliver and why prospects should care about it.
Leading Your Organization into the Future
Leading a multi-generational- full, part time or volunteer workforce, while increasing productivity, profitability and improving the customer experience are just a few of the issues facing every leader. Whether they are CEO, president, department head or team leader, these issues require each to see their role through a different lens. The lens of the individuals they lead and the external customers they ultimately serve. This presentation while inspirational in tone, provides each audience member with:
- The clarity of organizational vision to ensure every team member, regardless of their role, is working with a true sense of purpose to fulfill it.
- Key insight and actionable steps to communicate more effectively with today’s team members.
- Proven steps needed to craft an employee driven customer-centric culture.
- A clear process for all audience members to assess how they currently lead and where they need to improve.
Turning “Satisfied” Customers into Loyal Brand Advocates!
Today’s so-called “satisfied” customers have repeatedly shown themselves to be loyalty neutral. Given another option they can and often will do business elsewhere. Customers now assess the value they receive and perceive based upon the aggregate of all interactions they have with an organization. No longer is it enough to be transactionally efficient, every organization needs to connect emotionally with their customers. To make this emotional connection Richard reveals the key psychological needs people have that when met, builds that connection. Most importantly, in this compelling presentation he provides actionable tactics to meet those expectations and create delighted loyal brand advocates. After this presentation, every audience member will understand why delivering an elevated experience is an essential strategy that must be executed for consistent and profitable business growth.
Building Deep Connections & Relationships with Today’s Prospects and Customers
With this presentation, your attendees will deepen their understanding of what influences and creates a sustainable connection with today’s buyer. Prospects and customers today have many choices and as a result now look for both competency and true chemistry with their sales professional. Richard’s ongoing research and keen insight into the 21st century customer’s mindset will provide attendees with the knowledge that chemistry is both functional and emotional. It far exceeds just “building rapport”. Every attendee will capture practical actions they can use immediately to connect emotionally and functionally with customers and prospects.
Creating a Business of Distinction
Based upon empirical research Richard identifies the 4 key business components that consumers on many economic levels indicate sets a business apart so that it is perceived as distinct from all others in the community. Using that research as a backdrop Richard details how attendees can expand their vision for their business and position themselves distinctly in their community so that it is authentically received. In addition, he gives actionable insight on how to craft a culture of customer centricity and elevate the customer experience so that attendees truly become known as the business or team of choice.
How to Proactively Move Your Business to an Even Higher Level
The ongoing changes in the marketplace and with customer demands are a given. To be effective in the current environment requires each top-level sales professional to move ahead strategically and not just tactically. Richard speaks to how to scale and process needed changes in a high performing business. Using real world examples, Richard illustrates how very successful people can find new levels of commitment to themselves and their business. In addition, each attendee will learn how to overcome the obstacles to growth by being more open, willing and transparent to continual improvement.
How to Really Grow Your Business in Today’s Marketplace
This presentation specifically for sales professionals speaks to the empirical research that 86% of individuals belong to some organization that supports what they do for a living, recreation or their special interest. Consequently, Richard delivers specific strategies and prescriptive tactics they can use to target and acquire more of the right customers. From how to duplicate their best customers, to move comfortably from meeting people to meeting with people and how to gain warm introductions not just referral names his message has measurable impact. Given the tactical actions Richard delivers in this presentation many clients have asked for a handout for attendees so they can capture every tactic to execute this message.